HYTE x hololive 4th Gen Product Launch

This collaboration featured hololive’s 4th generation talents with a fresh keycap design theme. The set continued the collectible series while introducing visuals that highlighted the personalities of the new talents. It was designed to resonate with both the talents and their fans, working as a functional peripheral and as a meaningful keepsake.

HYTE x hololive 4th Gen Product Launch

Role

Design & Production Lead

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Timeframe

Aug 2024 - Sept 2024

Tools

Photoshop, Illustrator, Figma, Blender, JIRA, Trello

Website

www.hyte.com

Product Visuals

I partnered with the 4th gen talents to develop the keycap set, aligning each palette to the talent’s signature colors. A slanted-gradient concept ties the set together, with representative symbols and custom mascot icon illustrations integrated across legends and accent keys to keep the theme playful and character-true.

Packaging Designs

I designed the keycap packaging to be thematic and brand-compliant, following packaging guidelines and FMCG requirements (dielines, labeling, barcodes, ship tests) to ensure smooth fulfillment and shipping.

Marketing Assets

I co-worked with the marketing team to produce hololive BD event and product-launch assets, ensuring all on-site and online materials were prepped, scheduled, and ready on event day.

Behind the scenes

Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.