Baizi Food Memoir

Baizi Food Memoir, brings together the unique characteristics and culture of Neihuali in Hengshui, seamlessly blending food, attractions, and people to create an unparalleled travel journal experience. Illustrated by hand, the images exude a sense of warmth while showcasing various elements and scenes, all delivered in a light-hearted and enjoyable manner, allowing the local cultural charm to shine through.

Baizi Food Memoir

Role

Design Lead

Team

Hengshui Tourism Development

Timeframe

May 2021 - May 2021 (2 weeks)

Tools

Photoshop, Illustrator, InDesign

Product Visuals

I designed a packaging system that blends modern clarity with a heritage feel. Vibrant color blocks pair with matte, textured papers, while hand-drawn scenes of Baizi figures strolling through Neihuali’s markets and streets wrap around the pack, tying product, place, and story into one continuous visual.

PROJECT NO.

Baizi Food Memoir